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Mumbaiphotohunt

Mumbaiphotohunt

On the occasion of the Fête de la Photo, a festival organized by the French Embassy in India and its cultural network (Institut Français and Alliances Françaises), a photographic treasure hunt has been launched in Mumbai for the entire month of February, 2014. With thousands of pictures already being published, this cultural project is based on the modern practices of digital photography and transmedia storytelling

The primary objective of the Fête de la Photo  is to promote the democratization of photography by offering outdoor exhibitions in eleven different Indian cities, held in diverse places of cultural importance. These expositions are not being held in galleries nor in museums, but are being presented in gardens and parks, on billboards located in urban areas, on the walls of houses in the old sections of cities like Ahmedabad, on the fore-lawns of the Nehru Centre in Mumbai, and within the precincts of the Jantar Mantar in New Delhi. The works of French and Indian photographers such as T.Legault, X. Zimbardo, U.Moshsin, L.Lavader, G. René, C. Plantin, A.Talwar and A.Mann, to name a few, are currently being exhibited.

Mosaic on Instagram Account of AFBombay

Mosaic on Instagram Account of AFBombay

Moreover, the festival wishes to take into account the contemporary practices of photography, especially those through the medium of mobile phones and the Internet. Image capturing, editing and photographic publications, are getting more and more popular, which eventually leads to positive and productive debates for this particular form of photography. The Institut Français en Inde has requested Alliance Française de Bombay to organize a transmedia game, through a digital competition based on the hidden heritages of the city. This is similar to what was already carried out in Heritage Days 2012. Now in 2014, the #mumbaiphotohunt, as depicted on social networks, is based primarily on the social photo sharing tool of Instagram. It can also be accessed via hashtag #mumbaiphotohunt on Twitter, Facebook and Pinterest.

This contest basically comprises of 10 challenges. On completion of six creative challenges and three treasure-hunts, one is permitted to enter the final round. For every challenge, the photo must be posted on instagram with the hashtag #mumbaiphotohunt and the hashtag of the specific challenge it represents. The list of challenges also includes posting a “selfie” (as it now informally called), a popular Bollywood movie poster, a vintage black and white version of the city, a photo showing a typical French cliché, an image of the skies and finally a photograph of Henri Cartier-Bresson. For the scavenger hunt, three red squares with flash codes with clues to follow, are dotted in different places throughout the city that participants must discover.

The online competition is open to all and the gallery of new photos is visible at any time. Since every game has its own level of difficulty, in this case, it is necessary to hashtag the photos with #mumbaiphotohunt for them to appear on the gallery of photos but this practice has attracted several photographers who, in the quest of fame, keep tagging their photos without really following the game rules. This trend of photographers demands the organizers to be constantly vigilant and to comment on the tagged photos so as to ultimately find the best ones. The Instagrammers group, an alliance of amateur photographers in Mumbai participated and promoted the competition, which commenced at the time of the Kala Ghoda Arts Festival, serving as a suitable platform for them.

The contest has managed to garner over 1000 pictures in the span of just two week. Shortly, the winners will be selected based on the final round, where a series of three photographs clicked by each finalist will determine the winners. The official site for this photohunt is: Http://mumbaiphotohunt.tumblr.com/


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Rédaction

Directeur de publication : Délégation Générale de la Fondation Alliance Française en Inde et au Népal

Rédacteur en chef : Laurent Elisio Bordier

Rédacteur/Coordinateur national : Siddharth Bhatt

Rédacteurs, contributeurs : Guillaume, Abhirami, Alexandre, Chintan, Cléa, David, Eleonore, Elie, Kanika, Karine, Nita, Thomas, Malvika, Marie-Joëlle, Meera, Mayuri, Mitushi, Alice, Prutha, Romain, Ritika, Manas, Supriya ...